What websites will engage people in the UK?

Before localising a site for the UK, we conduct detailed market research to determine what information to work with.

So, our market research has led us to identify specific key features of British websites that set them apart from sites in Poland, Ukraine, and the USA. These traits, among others, serve as a guide for our website localisation efforts.

• Chapter with prices and flexible pricing policy. There is a price gradation in many industries, such as marketing, translation, and content creation. So, clients can choose the most suitable service based on price and scope. And by the way, businesses usually display net prices + VAT if applicable.
• Comprehensive FAQ section. Maximum questions and complete answers that cover 100% of the target audience’s pain points.
• Simple design. Most sites look simple and convenient. There are no complex visual elements or clutter of pictures, videos, or fonts. It is noticeable that the site’s primary goal is to convey information correctly rather than impress.
• The people behind the business. Team photos are in 95% of all sites we have analysed. This is great because it increases customer confidence.
• Localised websites offer different language variants, including American English and British English, which is crucial for catering to the diverse linguistic needs of UK-based clients.

We value your insights. What specific features have you observed in British websites that are important, in your opinion?

Before localising a site for the UK, we conduct detailed market research to determine what information to work with.